Campa goes global: Reliance Consumer launches soft drink brand in Nepal, partners with Chaudhary Group for local rollout

Reliance Consumer Products Ltd (RCPL), the fast-moving consumer goods arm of Reliance Industries, has launched its Campa Cola soft drink brand in Nepal, marking its formal entry into the neighbouring country’s food and beverage market.According to a joint statement issued on Monday, RCPL has partnered with Nepal’s largest conglomerate, Chaudhary Group (CG), to manufacture and distribute the Campa product range locally. “The launch marks RCPL’s entry in Nepal and further reaffirms the company’s long-term commitment to the country,” the companies said.Chaudhary Group will support RCPL in local production and distribution across Nepal to ensure smooth supply chain operations. The initial Campa product portfolio will include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost, and Campa Energy Berry Kick, PTI reported.Campa, which was acquired by Reliance in 2022 and reintroduced in the Indian market in 2023, is emerging as a strong challenger in the Indian soft drinks industry. In addition to India and now Nepal, RCPL has also launched Campa in key Middle East markets including the UAE, Oman and Bahrain.RCPL Executive Director Ketan Mody said, “We are investing for the long term and see great potential for accelerated growth in the region. We are delighted to come together with our esteemed partner today to transform the beverage experience for consumers across Nepal.”Chaudhary Group, which operates over 200 companies and manages 260 brands worldwide, is best known for Wai Wai noodles—a popular brand sold in India and other countries. The group has business interests across food and beverages, financial services, education, infrastructure, automobiles, IT, real estate, and hospitality.“We are confident that Campa will resonate strongly with local consumers who appreciate distinctive beverage options,” said Nirvana Chaudhary, Managing Director of Chaudhary Group, quoted PTI. “This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region’s competitive beverage market.”